The poster for exhibition The Identity Project caught my eye on the tube today, and intrigued me enough to check the website out. The exhibition will explore what makes us unique and what shapes our personalities and beliefs; It has a really striking, bold, simple visual identity composed of a brown paper background, brown labels & string, and a bold black stencil typeface and silhouettes. Such a pared-down look is clearly a nod towards wartime evacuation labels, thereby immediately raising the question of who we are and what makes us 'us'. A really successful and striking campaign...might even check out the exhibition!
Wednesday 4 November 2009
The Identity Project
The poster for exhibition The Identity Project caught my eye on the tube today, and intrigued me enough to check the website out. The exhibition will explore what makes us unique and what shapes our personalities and beliefs; It has a really striking, bold, simple visual identity composed of a brown paper background, brown labels & string, and a bold black stencil typeface and silhouettes. Such a pared-down look is clearly a nod towards wartime evacuation labels, thereby immediately raising the question of who we are and what makes us 'us'. A really successful and striking campaign...might even check out the exhibition!
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