Not sure if anyone caught the recent series of Misfits on E4 (worth a viewing anyway) but I meant to blog about a really original bit of marketing/communication which was used to publicise the show; Basically a street team dressed in orange jumpsuits (the programme centres around a group of youths on community service) distributed copies of what was supposedly Edition #1 of the ‘Misfits’ comic, which actually turned out to be a summarised version of the first episode of the series in comicbook form. I thought this was a really original way of reaching a particular demographic on their own terms, simultaneously publicising and previewing the show.
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